Technology and Distribution: These two areas are the guiding principles of the entire course of studies, and were decisive in my choice of studies. Looking back, this study programme has not only met but indeed surpassed my expectations. The presentation and selling techniques acquired have enabled me to identify and meet customer requirements.

Eva Verešová, BA, Alumna

 The graduates can:

  • plan and run sales-and-marketing-specific projects on their own responsibility
  • build and optimise distribution organisations and distribution processes
  • carry out sales and marketing controlling
  • apply CRM principles in the contexts of enterprises and distribution
  • grasp and communicate technical processes in mechanical and plant engineering as well as in electrical engineering and electronics
  • integrate legal and business administration aspects of business management, and consider them in decision-making
  • lead distribution and marketing projects, as well as teams


  • Distribution Management (Organisation, processes etc.)
  • Customer Relationship Management
  • Innovation and Technology Management
  • Basics in Business Administration
  • Technical Basics (Machine and Plant Construction, Electrical Engineering)
  • English

The programme in brief:

Academic degree: Bachelor of Arts in Business, BA

Admission procedure: interview, MC test

Admission requirements: school-leaving exams (Austrian and foreign equivalent; if the certificate was obtained at a technical college you can have credits for some courses), completed secondary vocational school, or apprenticeship (additional exams in English and mathematics required)

Course information (ECTS): 180 ECTS

Deadline for applications: 15 May part-time, Online Application

Deadline for applicants outside European Union: 15 March

Duration of studies: 6 semesters

Exchange semester: available

Medium of instruction: German

Number of study places per year: 30 part-time

Special fields in 5th and 6th semesters: Machine and Plant Construction OR Electrical Engineering and Electronics

Study periods: three evenings a week and Saturdays

Tuition fees: € 363.36 per semester (+ € 19.70 Austrian Students Union fee)

Work placement: 6th semester

We would like to thank our sponsors and our co-operation partner:

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